Market analysis

A Deep Dive into Web Design

The number of internet users worldwide more than doubled between 2010 and 2021, reaching over 4.6 billion. This staggering growth has forced businesses across the globe to adapt and be present online and nowadays we have almost 2 billion websites competing to attract users across the globe.

In spite of major changes in consumer behavior, marketing techniques, market trends and product needs, the importance of getting the user experience right has never been so high.

Web design is the process of conceptualizing and arranging content online. It is the art and science that defines and decides why and where each component of a web page is located and that influences the appearance and appeal of a website, when users land on it.