Code To Innovate, No-Code to Accelerate

As already introduced, the current state of the Web 3.0 space reminds of the early days of the internet back in the years ‘89 - ‘99, when web1 was about basic access and connectivity across static websites. These static pages were built by programmers, who learned how to master new programming languages and in order to do business online, companies needed to rely on coders who therefore led the innovation.

As from the late nineties, outdated Web 1.0 platforms iterated towards Web 2.0 technology, which made it possible to build websites and applications that would leverage user-generated content to enhance the user experience. This is when the first no-code solutions started to pop up.

SalesForce, now generally perceived as the company who laid the foundation of cloud computing, initiated a new business model called SoftWare as a Service (SaaS): by enabling users to start software directly from a button on the browser, SalesForce eliminated the hassle of setting up a complex, self managed infrastructure. Since then, many other companies followed SalesForce software vision and shifted to a cloud first model.

Around 2006 the first site-builders entered the space. WIX, now the major market leader in cloud web design, automated website programming by offering their clients the ability to start building websites choosing directly from a vast gallery of pre-designed templates. By focussing on SMEs, who could not afford expensive agencies to create their digital identity, WIX brought the DIY concept to web design.

This is why we see the combination of cloud infrastructure and DIY creation, as a leading factor in the adoption of digital standards.