The Opportunity: NFT-driven projects

Today, more than 5 new NFTs are being generated every second across Ethereum, Binance and Solana alone, helping move more than $32M in trade volumes every day.

Over 124K new projects have been created in 2022 so far (Intotheblock, 2022).

As discussed earlier, launching a new collection has become an incredibly powerful marketing tool for international brands, but it is also correctly perceived as the new way of growing and developing new businesses.

Startups and young brands in particular can leverage the web3 space at its fullest because launching an NFT collections means getting access to a vibrant network of like minded individuals who are themselves busy working and building the foundations of the space, but also accessing precious funds in the form of a “crowdfunding 3.0” and most importantly being exposed to the outstanding benefits of having a community that discusses, tests and provides feedbacks on your product.

Of course, the end-to-end process of going from launching a community to minting an NFT requires specific tools and services.

Most commonly, we identify 5 key tools and services needed across the board:

• A website, that will serve as landing destination and where to present a project to the public

• A collection, to be designed and generated and which is going to be become a project’s business card in the market

• A mint page, where to welcome new investors and collectors for the actual mint

• A gated access, that can filter which wallets can or cannot use mint site, tools and services provided

• A marketplace/shopping window to close the loop and showcase or sell art