Web3 and Non Fungible Tokens
Similarly, Web 3.0 has also gone through an unbelievable run during the last twelve months. Currently valued approximately USD 3.5 billion, the web3 global market size is forecasted to pass USD 80 billion in value by 2030. This is mainly thanks to investments in R&D, increased transparency and data security together with the growing traction for NFTs and a whole set of other positive technological externalities such as AR, VR or quantum mechanics that are being developed in parallel but that will inevitably complement the growth of the web3 space in the future. From a technical perspective, we could see this wave as the third generation of web technologies, especially when the trend of change is traced from Web 1.0, a static information provider where people read websites but rarely interacted with them, to Web 2.0, an interactive and social web enabling collaboration between users, then it can be assumed that Web 3.0 will change both how websites are made and how people interact with them.
Web 3.0 technologies come with new programming languages, protocols and decentralized set-ups. As Web 3.0 is still evolving and being defined, just like in the early days of Web 1.0 and Web 2.0, developers guide innovation. As it took over 10 years to transition from the original web to Web 2.0, it is highly possible that we’ll see an acceleration in the adoption rate of web3 related infrastructures.
SiteManager believes that Web 3.0 technology will facilitate brands to unlock new ways of connecting with fans. From an existing powerful cloud web design tool stack, SiteManager wants to empower these agencies and marketing teams to build new Web 3.0 experiences with no code.
This new niche gives SiteManager an opportunity to be on top of innovation and contribute to the mass adoption of Web 3.0 worldwide. Our product team is already working on building tools and modules to facilitate users in generating and minting NFT collections while building a website with NFT gated content experiences.
Innovators in this market, building real projects for this new web, are evangelists who believe in the decentralized vision of the Web. With a firm conviction in the values of a decentralized internet and related economy, they are building the first applications, content experiences and services that make use of a blockchain.
In the meantime, bigger brands such as Nike, Gucci or Coco-Cola want to seize new opportunities as they arise, wondering how to target their audience in Web 3.0. As early adopters, they are building strategies on how to be present in the metaverse and how to explore new opportunities to build customer loyalty on new decentralized solutions such as NFT’s.
Brand and community identity are becoming even more important as the web 3 culture is shaping a whole new way of feeling connected and part of a project. The ability to build, nourish and grow interactions with members will very often become the decisive factor for any brand’s success.
As with Web 1.0 and Web 2.0 technologies, HTML - CSS - Javascript will continue to be a foundational layer with Web 3.0 to define layout and delivery of webpages. This means that existing no-code / low-code platforms, when being enriched with Web 3.0 modules and techniques, could be the ideal solution to facilitate brands to launch and market their Web 3.0 projects.
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